Blair joins from Diageo to lead the company across all FrieslandCampina brands, including flavoured milk drink YAZOO and OPTIWELL yogurt drinks.
He said: “FrieslandCampina has always stood out in both the soft drinks and dairy industry. Its focus on producing nutritious and well-balanced dairy products is more important than ever as health and wellbeing becoming increasingly important for UK households.
“I’m excited by the opportunity ahead, especially as the category evolves with more advanced new product development, such as the recently launched YAZOO No Added Sugar. It genuinely is a fantastic time to join the FrieslandCampina team.”
Blair brings 20 years experience of FMCG experience working across a range of companies including Diageo, Nestle and Mars Confectionery.