The Fresh Food Hub app can be accessed using a computer, tablet or mobile phone. More than 15,000 chefs in restaurants, hotels, pubs, contract caterers and professional kitchens already use the Fresh Food Hub across the UK hospitality sector.
The businesses brought together on Fresh Food Hub are Direct Seafoods, Kingfisher Brixham, Kingfisher Midlands, Daily Fish Supplies, Southbank Fresh Fish, Henson, Campbell Brothers, Taylor Foods, Rustic Cheese and Oliver Kay.
Stephen Oswald, chief executive of Bidfresh, said: “The specialist knowledge and customer relationships of our individual businesses are what we were built on and are vital to our business.
“With the addition of the online ordering system, time is freed up for our account managers to better service the needs of our customers, whilst day-to-day order entry can be easily processed at the press of a button by using the Fresh Food Hub app.
“Most customers can benefit from this convenient and easy-to-use online facility. For example, many chefs are unable to order during office hours – having to wait until after service to place orders – so the app offers a quick way to repeat order or manage stock whilst in the kitchen, rather than relying on voicemails, which can often be unclear or missing detail.
“Fresh Food Hub offers chefs a new, convenient way to access and order our full product range, without affecting their established relationships with the specialists in our individual businesses.”
Some of the benefits of Fresh Food Hub include a specialist ‘anywhere, anytime’ ordering system, an abundance of fresh ingredients available (fish, meat and dairy) and access to the 'latest' market information.