![Fresh Direct continues to support ‘innovative’ technology vertical farming Fresh Direct continues to support ‘innovative’ technology vertical farming](/sites/default/files/styles/single_page/public/images/news/thumbnail_GrowUp%20Farm%20Production.jpg?itok=6RHxqCkS)
Vertical farming is the practice of growing crops in vertically and horizontally stacked layers. All of Fresh Direct’s vertical farming partners are British and cover a wide range of herbs, salad and baby leaves to provide year-round access to these crops. Vertical farming helps to address food security concerns and weather-related issues with harvests that have caused ‘significant challenges’ over the past few years.
GrowUp is a certified B Corp that produces salad leaves at its modern vertical farm, designed to reduce its carbon emissions. The farm, which is powered by renewable energy from the bioenergy plant next to the facility, does not cause soil erosion and produces long-lasting products year-round in the UK, cutting down food waste and lorry miles.
The B Corp aims to use 90% less water when fully operational and because the farm is a completely enclosed process, requires no pesticides, fungicides or weedkiller. Fresh Direct’s chefs tested the new products and found they outperformed conventional leaves for quality and freshness.
Paul Nieduszynski, chief executive at Sysco GB, said: “Vertical farming has made some fantastic strides forward in the past couple of years, and has become a much more practical solution, helping to support conventionally grown produce.
“We want to support British agriculture in all its forms and have been an early adopter of this technology, which gives us a year-round solution with enviable quality. Adding GrowUp to our portfolio of vertical growers gives our customers even greater access to high quality, locally grown produce with no concerns about the weather, seasonal changes or quality.”