Freemans Event Partners supports over 400 of the UK and Europe’s largest and most prestigious events and venues including Silverstone, Lord’s Cricket Ground, Burghley Horse Trials and the BMW PGA Championship.
Freemans Event Partners deploys over 2,500 concessions outlets at these events and venues, with Silverstone alone featuring over 250 concessionaires. The Quorn Professionals culinary team is collaborating with Freemans Event Partners to create meals that pack a flavour punch and are better for the planet.
Stephen Freeman, Freemans Event Partners chief executive, said: “Quorn is more than just a food brand, it is synonymous with the meat-free movement, and this is a very exciting partnership for us.
“Through this partnership with Quorn we can explore and develop new additions to our menus giving event goers a greater level of choice and variety. In doing so, we hope to meet some of our own aspirations as a business to reduce impact on the environment. This partnership really is a win for everyone.”
According to Blue Yonder research aspirational meat reducers now make up 55% of the meat-free market, meaning that meat-free eating is no longer a trend but a consumer behaviour.
Phil Thornborrow, foodservice director Quorn, added: “We have a clear vision at Quorn, to tackle climate change by serving great tasting food. To do that, making Quorn accessible to all, in or out of the home, is really important to us. That’s why we’re incredibly excited to work with Freemans Event Partners.
“Working with a leading name like Freemans Event Partners will put the Quorn brand directly in front of millions of consumers each year, at some of the most renowned and illustrious events and venues here in the UK and further afield.”