Chen was co-owner and CEO of Apostrophe from 2004 to 2014. He developed Apostrophe into one of London’s leading café brands, operating out of 23 locations across central London high streets, shopping centres, tourist attractions and at Heathrow and Gatwick airports.
In 2011, Apostrophe established a joint-venture with award-winning caterer CH&Co., which Chen sold his remaining shares in April 2014. Prior to Apostrophe, Chen was an investment banker with Lehman Brothers in London and New York.
Chen said: “I have been so impressed with Soupologie’s products, the speed at which the company has grown, and the loyal following that the brand has acquired so quickly with the likes of Ocado and the major health food retailers. It is a testament to the dedication and uncompromising attitude of Soupologie’s founders, Stephen and Amanda Argent, and I look forward to working with them to make Soupologie a leading player in the health food market.”
Through his position on Soupologie’s advisory board, Chen will help the company with innovation, gaining wider brand recognition and expansion into new markets.
Stephen Argent, founder of Soupologie, added: “We are thrilled that Amir is on board, as his invaluable experience in this sector will help us achieve our vision for Soupologie over the coming years. These are exciting times for Soupologie, and Amir’s contribution will help us grow and develop significantly, fulfilling our goal of making delicious healthy food accessible to as many people as possible.”