Foodservice operators believe sustainability is not taken seriously

And Keystone warns that waiting for government legislation to force sustainability practices could be damaging to business. The detailed study entitled, 'Chain Reactions', is the result of in-depth interviews with 40 foodservice chains and a further 40 food manufacturers. It looked at the impact of recent developments in the foodservice supply chain; how operators and manufacturers are responding and the effect on supply chain partnerships. The study found that almost half of suppliers (46%) and over a third (36%) of operators cited that many companies do not take the issue of sustainability seriously. Three quarters (73%) of foodservice operators believe that the industry must hold up its hands and take responsibility. Paul Pegg, vice president of Keystone Distribution Europe and the author of the study said: "In the future, there will be major changes in terms of sustainability and the wider agency of corporate social responsibility. In five year's time, sustainability and environmental issues will come to the fore and all companies will be obliged to have policies. "It can be risky to enter into a three to five year contract today if the supply chain partner doesn't have a sustainability plan in place for tomorrow. It's important to seek out a supply chain partner who can use innovation to create an advantage for customers in the fields of sustainability and efficiency." The 'Chain Reactions' study identified three major barriers to implementing sustainability practices: • Industry collaboration was cited as a route through which sustainability issues could be addressed. However, 'Chain Reactions' found that almost two thirds (64%) of operators claim that reluctance to work together is a major barrier to the creation of a sustainable industry. A further third (36%) felt that collaborative partnerships lead to a loss of competitive advantage. • More than half (55%) of the operators questioned highlighted prohibitive costs as another barrier to the implementation of sustainable solutions. • Finally, close to half (46%) of all foodservice operators claim that their supply chain partner is ineffective at helping them to improve the sustainability of their business.