Speaking last week at the group’s bi-annual supplier conference at Celtic manor resort in Newport, South Wales, managing director, Nick Redford (left), forecasted an additional £84 million increase in sales by 2019.
Purchasing director Gary Molineux set his sights even higher at the event, saying he believed that the firm could almost double sales to £1 billion going forward due to its “strong“ market performance.
“We have grown our customers by 9% and increased their spend with us by an average of 16%. We now have 7.7% of the foodservice market by value and a 15% market share in independent delivered foodservice,” said Molineux.
Redford, managing director for Caterforce since 2011, said the record growth had been driven in a large part by “massive investment” in infrastructure by members, combined with improved marketing and new product development.
He said: “Caterforce is outperforming the foodservice market across all categories. This is particularly impressive given our historic strength in frozen, as we are now repeating this performance in ambient, fresh and chilled.”
Established in 1991, Caterforce is made up of eight independent wholesalers, or ‘members’, each covering a specific geographic area across England, Wales and Northern Ireland.
Collectively, it caters for over 35,000 customers across the pub, restaurant, hotel and cost sector catering sectors.