8th May 2008 - 00:00
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Abstract
New figures from the British Retail Consortium show that the cost of food and drink rose by 4.7% in April, almost doubling the current rate of inflation.
Mike Watkins, Senior Manager, Retailer Services, Nielsen comments: "The increased cost of living has a high profile at the moment so it is important to quantify that underlying shop price inflation across a wide range of items is still less than five per cent for food and actually in deflation for non-food. Whilst there is higher inflation in many dairy and cereal-based categories, shoppers continue to benefit from retailer competition and supply chain efficiencies which are keeping increases as low as possible for as long as possible."