Food Partners Group in student promotion to celebrate URBAN Eat launch

Special promotional packs will be on sale at universities across the country this month offering students the chance to win £5,000 in cash – enough to cover a year's university tuition fees – by entering a free text based competition. URBAN eat, which is designed especially for the foodservice sector, offers around 70 handcrafted products including sandwiches, prepared fruits, salads, indulgent snacks and hot eats. Ben Smeal, URBAN eat marketing manager, said: "URBAN eat was created as a result of extensive consumer research and founded on the principles of quality ingredients, environmentally friendly packaging and innovative fillings, all of which we know are important to the student market. "Despite the fact that the majority of students do operate on a tight budget our research also showed they still have a strong desire to engage with, and remain loyal to, principled brands that are a little outside of the mainstream. "By focusing our initial student marketing activity around Fresher's Weeks and offering such a great prize we expect to create a real buzz around the URBAN eat brand on campuses around the country."