The trade show, which marks its 21st edition next year, will run from March 17-20 at ExCeL in London.
Organisers have also appointed Speed as its PR agency to ‘drive attendance at the event and position it as an innovation oasis, increasing its standing as the leading event for sourcing inventive new food and drink products’.
Georgina Preston, portfolio marketing manager at Fresh Montgomery, said: “With the industry changing and new challenges lying ahead, we want our PR agency to have fresh ideas and be really forward thinking.
“Speed impressed us with its extensive industry knowledge and expertise but most importantly its creative full-service approach to the brief.”
“I am really looking forward to working together on what promises to be our most inspiring event yet.”
Cat Jennings, director of Food & Hospitality at Speed, said: “IFE is not only a hub of food innovation but a great platform to network with experts and immerse yourself in the latest trends and pioneering approaches to food and drink from across the world. We’re really excited to be involved.”
IFE, which runs every two years, expects to attract 27,000 attendees, including 1,350 exhibitors, to its 2019 event. In addition to food and drink, the show is co-located with Pro2Pac, the UK’s only food & drink processing & packaging event.