29th May 2009 - 00:00
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First Choice Coffee indulged their inner superheroes last week raising money in aid of industry charity Hospitality Action's first ever HA Week (18 – 22 May).
The theme for the fundraising week was to become 'HA Action Heroes', with the entire hospitality industry encouraged to take part and wear pants over their trousers to raise money for HA.
The event brought the industry together in support of the charity, involving everyone from top suppliers to celebrity chefs such as Marco Pierre White, who auctioned off his HA pants on eBay. The First Choice Coffee team got creative and decorated their pants with everything from stickers to bows before spending all last Friday going about their business superhero style. Elaine Higginson, managing director, First Choice Coffee: "The pants theme really allowed everyone to show off their creative side and it was the perfect way to bring the team together to have some fun, whilst raising money for the industry charity."