Caterers are encouraged to visit www.nutellabreakfastclub.co.uk to claim their free pack as part of the celebrations, which includes a 3kg tub of Nutella, a breakfast booklet with recipes and point of sale materials.
Natasha Quinn, foodservice channel operations manager at Ferrero, said: “We know through external research and our own insight that breakfast as an eating-out occasion has never been more popular. However the bar continues to be raised as consumers look for wow-factor dishes with a difference and the traditional English breakfast is having to move-over for granola pots, breakfast burritos and American pancakes.
“Our Nutella® Breakfast Club is about supporting and inspiring operators to wake up to this opportunity and help bring variety to their menu. We’re giving operators the tools they need to boost profits and set themselves apart from the competition, so join us today and discover the sweeter side to profits. ”
From its beginnings with a pastry shop in 1942, Ferrero has become one of the world’s largest confectionery companies with a portfolio that includes tic tac, Kinder and Ferrero Rocher.