The research takes a look at the out-of-home breakfast habits in Britain and finds that 81% of people would pay more for a branded spread suggesting if caterers do not offer toast as a breakfast option, they could be missing out on business from one in five people.
Toast is the nation’s second favourite breakfast (21%), while a cooked breakfast remains the UK’s preferred option (29%). The research finds that 18-30 year olds are over indexing when it comes to eating out-of-home and are also proving to be hardest to satisfy as menus lack choice. However, a third of people would be more likely to eat out if known brands were on offer.
Natasha Quinn, foodservice channel operations manager, Ferrero, said: “The nation has spoken and there’s a real opportunity for caterers. The traditional cooked breakfast will always have it place on menus, but with a new generation of diners eating out regularly, operators need to wake up to the growing demand for variety and value on menus.
“We can see this with the rise of American inspired dishes such as pancakes becoming a core dish on menus, and the research revealing a third of consumers would eat out if known brands were on offer – which grew to 58% amongst women!”
“When it comes to profitability and value, introducing the nation’s favourite spread brand to menus could prove the easy way for caterers to boost menus, especially given that 73% of 26-35 year olds expect to see nutella on menus.”
Ferrero was established as a pastry shop in 1942 and are now responsible for a range of products including nutella, tic-tac and kinder.