The Mount Charles Group, who manage the outlet, has revitalised the brand identity to better meet consumer trends and demands, improved the menu choices and customer queuing system, while also increasing capacity by 60 additional seats.
Fed & Watered first began operating at Belfast International Airport in 2011 with an investment of £1 million on what was then the Mount Charles Group’s first retail brand.
Margaret Allen, capital projects manager at the Mount Charles Group, said: “While the brand and the offering have evolved over the past four years, we took the decision earlier this year to execute a more significant brand refresh.
“The first part of the project was to work with our designers to reconsider the logo and associated corporate livery.
“The logo is now much brighter and friendlier than it was previously, with the black theme replaced with a fresh shade of duck egg blue. The result is a brand identity with more personality and improved visual impact.
“It was important for us to help make the purchase journey more enjoyable for passengers. With this in mind we created larger, easier to digest menu boards that really emphasise our daily deals and promotions, not to mention our dedication to local produce.”
Fed & Watered at Belfast International Airport employs 30 people, with a new manager and executive chef coming on board as part of the strategic changes.