A new consultation has been launched to ban online adverts for foods high in fat, sugar and salt (HFSS) in the UK to get the nation healthy and tackle the ‘obesity crisis’.
The letter states: “The food and drink sector wholeheartedly supports the Government’s public health policy objectives. We know we have a key part to play. Food and drink manufacturers will continue to reformulate their products and put healthier or smaller portioned products on the market.
“We are however greatly concerned by the timing of the recently launched public consultation proposing the option of a complete online advertising ban of a broad range of food and drink products; a disproportionate proposal with an impossibly short time period given for responses given the level of technical detail sought.”
The letter is co-signed by a number of FDF members including Britvic plc, Pladis global, Kellogg’s UK & Ireland, Unilever and KP Snacks. Those signing the letter represent more than 800 food & drink manufacturers and 3,000 UK brands.
The food and drink industry alone is the largest manufacturing industry in the UK, employing almost 500,000 people and worth more than £28Bn to the economy.
To read the full letter, click on the attachment below: