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Fare of London launches campaign to highlight 'Forgotten Fare'

18th Feb 2015 - 07:24
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Fare of London launches campaign to highlight 'Forgotten Fare'
Abstract
London-centric event and contract caterer Fare of London has announced a campaign set to highlight a range of UK heritage foods that are at risk of being forgotten in favour of more fashionable ingredients and produce.

The ‘Forgotten Fare’ campaign is part of Fare of London’s 25th anniversary celebrations and supports the company’s ethos surrounding local sourcing.

The caterer is working with its current network of food producers and has set its chefs on a mission to identify heritage ingredients and foods that could enjoy a revival on catering menus and support ingredient and artisan producers to help maintain the UK’s food heritage.

Although research is still ongoing, chefs have recently produced a sample dessert using forced rhubarb which only grows in the Rhubarb Triange between Wakefield, Morely and Rothwell.

John Durden, managing director of Fare of London, said: “We have always been passionate about locally sourced produce and understanding the origins of our food. In recent years, it has become apparent that certain foods that were perhaps more traditional or produced by smaller independent firms were at risk of falling out of fashion or struggling to keep up with larger competitors.

Fare of London will be organising a series of ‘Forgotten Fare’ events across its London client venues in the summer to showcase these forgotten foods.

Written by
PSC Team