The new logo is an update rather than a complete overhaul, showing a Falcon ‘swooping in to land’ against a red background. Falcon are active in many sectors of the foodservice industry from hotels and pubs to education, the health sector and prisons.
Peter McAllister, managing director of Falcon, said: “The old logo had been with us for many years and, while it’s still much loved, it was getting a little tired.
“It was time for a change – albeit an evolution rather than a revolution. The new logo retains the dynamic image of the Falcon, giving it a distinctive, modern twist.
“We spoke to customers, end users, dealers and consultants, to gauge the feeling of the Falcon brand, what the logo stood for and how people felt about it. Their feedback helped us create the new look.”
The new website will be the place to find the latest news about Falcon’s product launches in 2021. New products for hospitals and care home include food service trolleys, regen ovens and an ‘innovative’ device to prevent deep fat fryer fires.