Bayer will move over from his previous role as one of Falcon’s area sales managers.
Lawrence Hughes, sales and marketing director for Falcon, said: “The creation of this role shows how much importance we are placing in the Lainox brand.
“It’s proven to be a very popular addition to our product portfolio and is the ideal complement to a Falcon cookline. We have exciting plans for Lainox in the coming months and Paul is the perfect person to be driving these forward.”
Bayer said: “The manufacturing quality is excellent and the range offers a great choice of sizes and functionality for the foodservice operator.
“I’m really motivated by the prospect of growing our market share even faster.
‘The Lainox USPs, such as the smoke essence and aroma flavouring features, are real attention grabbers for chefs looking to add a touch of zest to the menu.
“Meanwhile the intuitive connectivity of the Naboo range, along with its advanced technologies such as the ‘just in time’ cooking mode, deliver clear benefits to any commercial kitchen.”