Site highlights include brand information, group information, in addition to news from Fairway members and useful “how to“ videos designed for members’ customers.
The website also features a member’s area which is designed to act as a tool to aid Fairway member’s with their day to day business, giving access to all cost prices, product specifications, over 20,000 product images, member literature designs and product sales aids.
Richard Ellison of Fairway Foodservice said: “Each of the four audiences we are connecting to through the site have different needs and expectations from us, so we needed the site to be able to deliver a lot – and most importantly, we wanted to demonstrate not only the breadth of services Fairway Foodservice offers, but the vast product range that is available for Members and their customers.”