Fairway Foodservice began with five wholesalers and had a collective turnover of £7m. The company now has 18 members and has a collective turnover of £1.1Bn, double that of the 30th anniversary in 2014.
Fairway Assured was created in 1990 in response to the growing demands for cheaper yet high quality alternatives to brand leaders. The Fairway Assured brand is offered to members alongside a full portfolio of over 6,000 products.
Over the last ten years the company has accelerated in terms of its offering for members, with innovations such as Fairway Connect, in 2016, an internal portal designed to improve members services and increase functionality in the business
Coral Rose, managing director of Fairway Foodservice, said: “I am incredibly proud of everyone at Fairway Foodservice for the role they’ve had to play in making the company what it is today. We’ve been consistently ahead of the curve, whether that be in our tech and marketing strategies or sustainability plans and achievements.
“With our foodservice expertise, our members trust us to continue to provide solutions that help them to be a better, more successful business. And with many more initiatives in the pipeline, I have no doubt we will continue to grow at an even faster pace.”