PFR will taget the catering equipment distributor network, account buyers and project consultants with its ‘Plug & Play’ collection to fill a gap in the UK commercial catering equipment market.
Andy Piggin, managing director, PFR: “PFR is based on the ‘Rep Group’ business model from the US, which is not currently operating within the UK commercial catering equipment market, but is a recognised and very effective model in other major markets around the world, including North America, Asia and Australia.
“All of our partners are looking for growth in 2015 via increasing their sales-force or marketing spend and we can save them significant overhead, whilst offering experienced market representatives on unique terms, tailored to their business needs. Ultimately, we can provide brands with access to all market sectors, whilst keeping the cost to the end user competitive.”
Trevor Burke, managing director, Exclusive Ranges: “We had been experiencing significant growth in our ‘Plug & Play’ range of products recently and the time was right to bring in a team of skilled professionals that share the same values as we do in terms of customer care.
“By working with PFR we are confident that our products will be properly represented, to the right target customer, and that they can deliver sustained growth to our business.”