With English Breakfast Day falling on 2nd December, the report – Evolution of the Workplace Breakfast – highlights how the tradition of bacon, sausage and eggs still holds firm but it’s rapidly being re-invented for a new multicultural foodie generation which wants a wider range of healthy, sustainable and exciting options.
Ryan Holmes, culinary director at Eurest, said: “English Breakfast Day is the perfect time to reflect on how breakfast culture is evolving in the workplace. What we see is that new trends are being driven by Gen Z, who are strongly tied to health, nutrition and global culture and have a different vision of what breakfast should offer.
“Bacon, sausage, eggs and beans remain strong sellers and will always be on our menu, but today’s breakfast is no longer only about tradition. We need to adapt to meet the evolving needs of an increasingly diverse, wellbeing-conscious workforce – and we should be excited about it.”
The report found:
- English breakfast is still popular – but getting a health makeover
- Grab and go ‘street food’ breakfast is a hot trend
- Foodie breakfasts are all the rage
- There’s no set ‘breakfast time’ anymore
- Global breakfast tastes are a big influence
- A rise in the popularity of plant-based meals is driving change
- Premium beverages are on the up
Gemma Evans, chair of Women in Food at Compass Group UK&I, added: "For Millennials and Gen Z, breakfast has to be exciting, new and edgy. It should be something you can't make at home and which inspires you. That's the mantra.
“That, together with having health benefits, is the key to the way breakfast is changing. It's not the end of the traditional English breakfast, far from it. But breakfast as a whole is evolving, and that trend is on a high trajectory."