The model incorporates self-service technology as well as a number of benefits, including faster customer flow, extended opening times and an increased range. The outlet offers a range of hot and cold food, prepared in-house, alongside a variety of hot and cold drinks.
Sarah Herring, OC Station Logistics Wing – RAF Cosford, commented: “We are very fortunate to be the trial site for ESS in the delivery of their first self-serve style café. It is testament to the relationship Cosford has with ESS that we are partnering on such initiatives and exploring future opportunities to grow and diversify the offers on site. Our collaborative approach means we are continually working together to evolve and improve the service for our personnel.”
New display equipment has enabled a substantial increase in the range, with the offer moving from a simple hot bap and packaged bakery items to a full range of pastries, freshly made sandwiches, wraps, salads and desserts. Full integration with the ESS App means faster payment and loyalty rewards come as standard.
Mark Webster, managing director of ESS Defence, Energy and Government Services, added: "Implementing self-service technology and introducing customers hosts has enables us to meet our priorities of faster service times, extended opening hours and increased product range. Early feedback has been positive, and we will work closely with our client and customers to ensure we continue to meet their requirements.
“Deploying new technology across our estate is allowing us to meet the evolving needs and expectations of our consumers, from increasing the availability of services outside of traditional operating times to offering ‘click & collect’ and ‘click & deliver’ via the ESS App. We’re incredibly excited to be on this journey.”