Elior UK creates new Indian concept with The Urban Rajah

Carl Morris, director of marketing & corporate communications at Elior, said: “With The Urban Rajah’s extensive knowledge of Indian street food and our expertise in creating successful trend-led pop ups, we’re developing a concept that will deliver real value for our clients and help them bring the theatre and excitement of Indian street food to their restaurants.”

The concept, which will launch in February, has been designed to help Elior sites grow their sales by capitalising on the growing trend for contemporary Indian cuisine and will feature the Indian style wrap, Buroti.

As part of the partnership, a percentage of revenue generated by the concept will be donated to charity to help and support street children.