The home of Scottish rugby hosted 250,000 fans across all four events and Elior served a ‘record-breaking’ number of guests at Bruce Springsteen’s concert on Thursday 30th May 2023.
Kenny Finlayson, managing director for Elior UK’s stadia and leisure business, said: "Hosting four concerts in ten days while serving over 250,000 fans and a record number of hospitality guests is a major achievement. We take immense pride in the hard work and dedication of our team, who were responsible for numerous aspects of the customer experience, ranging from event space theming to creating and serving a diverse range of food and drinks in a busy environment."
The introduction of pop-up bars throughout the stadium reduced queues and helped to meet the ‘huge demands’.
Mark Laidlaw, director of stadium development & operations for Scottish Rugby, added: “This year’s concert season was a great opportunity for us, and I am delighted with the commitment and results across both organisations.”