The application enables consumers to purchase food through the mobile application ahead of time. The mobile ordering platform will be used at Elior sites throughout the public sector, from hospitals to universities.
Users can access menu information, including allergens and the nutritional content of meals. Dynamify supports Elior’s mission to minimise food waste and after lunch users can order surplus-food boxes for discount prices for collection at the end of the day.
Catherine Roe, chief executive of Elior UK, said: “At Elior, customer experience is at the heart of everything we do, and the Dynamify app is the next step to create an even better customer journey.
“It’s instrumental to Elior’s digital transformation, allowing us to offer convenience and personalisation to our tech-savvy customers. We chose Dynamify because it has some of the most sophisticated and comprehensive technology on the market and is easy for consumers and our employees to use.”
Dynamify’s technology will provide Elior employees with insight into customer behaviour such as each customer’s lifetime value.
Maxwell Harding, founder & chief executive of Dynamify, added: “We’re excited to collaborate with one of the UK’s leading contract caterers. Users of apps powered by Dynamify typically reduce their wait at the checkout by 95% and spend more given the ease of ordering, paying, and earning rewards in the tap of a button – which will revolutionise the buying experience at Elior-managed sites.
“We look forward to providing more catering clients with an easy, quick, and affordable route into the booming digital ordering market, while continuing to delight users with the ultimate in convenience and personalisation.”