The new vegan menus include the City Bakes Co. ‘100% Vegan’ range of cakes and bakes, the ‘vGood’ fish and chip shop offering and the urban rajah ‘chilla series’.
Responding to the growing trend of plant-based diets, Elior has launched new options for vegans, vegetarians and flexitarians as well as those who want to try something different.
By 2025, vegans and vegetarians are predicted to make up a quarter of the UK population, but 80% of vegans say they can’t find suitable food options on the go. According to research by the Vegan Society, 39% of Brits describe vegan meals as ‘boring’.
Mark Crowe, head of menu management at Elior UK said: “Our new concepts respond to this clear gap in the market for fun, on-the-go vegan dishes, and challenge peoples’ expectations of vegan food.
“Although the vegan diet is renowned for its health benefits, environmental reasons are a huge factor for consumers too, and people are still looking for ways to indulge while sticking to a vegan diet.
“Rivalling the high street, our new concepts have a wide appeal – with the rise of flexitarianism even non-vegans are keen to discover new alternatives and plant-based flavour combinations.”
The City Bakes Co. ‘100% vegan’ range includes chocolate and pecan brownies, peanut butter and ginger cookies, mini pumpkin and cinnamon sugar doughnuts, raspberry muffins, chocolate chip cookies and lemon drizzle loaf cake.