Promising ‘premium, organic and conventional ingredients and blends’ for foodservice providers, chefs and caterers, the brand new range is available in a number of sizes, weights and formats.
As well as offering a selection of vegan, vegetarian, organic, and gluten-free herbs and spices, Lähde – which means 'source' in Finnish – will develop bespoke blends on request.
Headed by its own new foodservice team, the company has its very own, unique brand identity and website, which were also unveiled this morning.
Hoping Lähde generates 20% of EHL’s overall business turnover from now until December 2018, Tasneem Backhouse, EHL Ingredients’ joint managing director, commented: "We've been working closely with the foodservice sector to offer our food ingredients and blends, so it made sense for us to develop a dedicated, recognisable brand.
"We wanted to make our products as versatile as possible for chefs to incorporate quality, fully traceable ingredients into their dishes and recipes.
“This is increasingly important to the end consumer and can support sales growth for the foodservice businesses working with us.
"We will be supplying our full range in organic and conventional formats, to allow chefs to develop innovative international dishes for menus.”