The digital 'transformation' includes a new website, refreshed brand identity, new socials and re-invented assets, whilst keeping the same team and systems.
Paul Mizen, chief executive of EF-group, commented: “The business is growing, evolving and expanding, so our brand and website needed to reflect this. Our vision and diligent use of technology has seen us not only survive but thrive and this shows in our new brand.
“Banc have done in depth research into the business, spoken with our staff, clients and partners to really delve into who we are and have come up with a really dynamic look which also defines our personality as we strive towards our vision.”
The 'transformation' shows the evolution of the business since its ‘back-bedroom’ conception back in 2004, with e-foods and a basic procurement model and then the launch of their menu management platform CaterCloud in 2019.
Martin Cozens, managing director of Banc, added: “From the outset, it was clear that EF-group’s senior leadership team had really bought into the digital transformation strategy and were passionate about delivering an exceptional new brand image and an industry-leading software solutions provision. We’re looking forward to a long and rewarding partnership with the EF-group team.”