Dr Oetker Baking has enlisted Strictly’s Gorka Marquez and Great British Bake Off’s Crystelle Pereira to get involved in the challenge and to nominate three friends to also take part. To participate in the challenge, all people need to do is:
- Post a video or photo to Instagram Stories flipping a pancake three times
- Tag three friends to do the same
- Donate what you can to FareShare using the donate sticker on Instagram Stories
Now considered one of the biggest baking events of the year, Pancake Day has been celebrated for centuries in Britain. The tradition of eating pancakes on Shrove Tuesday comes from the need to use up leftovers and reduce food waste before fasting began for Lent.
Jen Brown, head of marketing at Dr. Oetker Baking, said: “We’re so happy to relaunch this campaign with FareShare on board again after a successful pilot last year. We hope to inspire people to #TripleFlip over pancake week. And, don’t forget to fill your delicious creations with some sweet treats, our favourites are sprinkles and chocolate chips.”
The #TripleFlip campaign runs throughout pancake week from the 22nd February to 1st March. Tag three friends in a video or picture of yourself on Instagram stories and use the direct donate button to give as much as you can to FareShare.
Lindsay Boswell, chief executive at FareShare, added: “We’re very thankful for Dr. Oetker and its customers for helping us support families facing food insecurity and reducing food waste through the #TripleFlip challenge.
“By donating just £4, FareShare are able to redistribute 16 meals across our network of over 10,500 charities across the UK. Making pancakes is also a brilliant way to save food from going to waste, by using up leftovers such those overripe bananas or leftover veggies.”