The ezine will be emailed three times before the exhibition (April 28th - May 1st 2014 at ExCel London) to a staggering half a million people working across the industry. The first issue will be emailed before Christmas 2013 with the second and third issues coming out in February and April 2014.
Content will include previews of industry features, interviews with key exhibition characters including James Tanner and information on product releases that visitors can expect to see should they visit the show.
Andrew Archer, managing director at Dewberry Redpoint is incredibly excited about the venture: "This will be the first time that a full digital magazine has been produced for the foodservice sector and its vast circulation will pave the way for both readers and advertisers to understand the opportunities that this technology represents. Imagine never having to carry magazines around again, all your favoutite titles are accessible via your tablet and mobile device."
For more information on the ezine click here.