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Délifrance acquires Heinz Bakery GmbH

18th Dec 2018 - 09:38
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Bakery company Délifrance has acquired German-based Heinz Bakery GmbH, in attempt to expand its premium arm, Delifrance Héritage.

Consumer demand for a “broader selection of artisan-style breads” will see Delifrance Héritage add to its range of hand-crafted breads, which now includes:

  • Mini hand-crafted rolls assortment – barley malt, plain, spelt and seeds recipes
  • Roman rolls - made with spelt flour and topped with seeds
  • Carrot and seeds roll - carrot-based seeded roll
  • Kalamata olives loaf – with Kalamata olives
  • The Oriental Half-Baguette – with quinoa, chickpeas and tomato
  • The American Half-Baguette – with sweet cranberries and chia
  • The Farmer Half-Baguette – with beetroot and seeds

 

Stéphanie Brillouet, marketing director of Délifrance Northern Europe and North America, commented: “Growing interest from consumers has made specialty bread one of the fastest moving areas in bakery.

 

“Délifrance expects hand-crafted and wellness-focused products to feature heavily throughout 2019. Drawing upon Heinz Bakery’s experience enables us to create many alternative bread varieties.

 

“Our recent ‘Beyond Breakfast and Brunch’ insight report revealed that bread-based menu options are the third most popular choice for breakfast and brunches out of home, and the updated range will offer a larger range of wellbeing-focused, rustic products.”

Written by
Edward Waddell