The report shows that people choosing to eat breakfast out of home has dropped by 11% since 2015, with 4% of consumers saying they would eat breakfast out of home on a daily basis, compared to 15% in 2015.
Paul Connelly, Beacon’s managing director, said: “ These figures show a behaviour change at breakfast, where consumers are spending more, but eating out less. This highlights the potential impact that inflationary pressures in the foodservice market are having on the hospitality industry.
“In the past year alone we’ve seen various price increases in food and drink items, specifically bacon and fresh produce and most recently significant price increases in coffee.”
The research also found that the Scottish were likely to pay the most for their breakfast, with the regional average of £11. The average spend in the North East was £9, 31% said they wouldn’t pay over £5 and 14% said they would never eat breakfast out of the home.
Connelly said: “We work very closely with our customers and suppliers, which span the hospitality and foodservice sectors, and we know that rising food costs are the biggest worry for the eating and drinking out market this year.
“With these new figures in mind, we predict that this year could be a challenging one, especially for small and independent businesses. We strongly recommend that businesses take the time to evaluate their purchasing strategies in order to remain profitable.”