In addition to a new, modern design on its range of speciality cups, consumers will also see a message to ‘please recycle this cup’ and a QR code that can be scanned.
The code will lead to a web page, which contains details of the growing numbers of cup recycling sites and schemes across the UK.
Becci Elpett, marketing manager for Huhtamaki UK said: “We wanted to refresh our single wall and paper vending cup offering and introduce a more modern colour palette for consumers. The cup aesthetic is a really important contributor to the overall drinking experience but we also wanted to do more to help to communicate the recycling message.
“All of the cups manufactured by Huhtamaki in the UK are either recyclable or certified as compostable in approved composting facilities. Our Specialty cups are made in the UK from 100% PEFC certified paper board and are recyclable via a fast growing and accessible recycling infrastructure including outlets and instore collection schemes, ACE UK Bring Banks, waste contractors, specialist cup collection and recycling operatives as well as numerous instore and regional recycling schemes – but how do we direct consumers to their nearest cup recycling point to enable them to recycle their used paper cup? We add a QR code to the cup which links to a new page on our website that lists recycling schemes in the UK.”
The website will be constantly updated whenever a new recycling scheme is available and will be a point of contact for consumers and businesses as they aim to increase their own cup recycling activities.
The new designs on the Specialty Range feature iconography to highlight that all the wood fibres used in Huhtamaki’s UK-made cups come from sustainability managed, PEFC certified, forest.
The range will also offer the same sizes of cups as before so customers can be but with increased features to appeal to their consumers.