The forthcoming European football tournament in Germany and the Olympics taking place in Paris means an increase in the number of sporting celebrations taking place across the summer months with an increase in sales of burger buns, hog dog buns, sandwich platters and celebration cakes.
James Dedman general manager of UK and Ireland at CSM Ingredients, commented: “This summer is set to be a busy one with two of the biggest sporting occasions in the world taking place and UK set to enjoy parties and celebrations as they watch the sport.
“We are encouraging bakers to ensure they create the highest quality range of football and Olympic products using our range of products. From soft roll improvers to MAGIC GLAZE to cake and cookie mixes our range of products ensure that bakers know they are creating products that taste and look good and are adaptable to suit their specific ranges.”