Set against the backdrop of the harvest season, this year’s event promises to be ‘bigger and better than ever’, with activities, promotions, and celebrations taking place across the country. This annual event, embraced by communities, retailers and the public sector alike, is a unique opportunity to highlight the diversity and quality of British food.
The fortnight is supported by local communities as well as being backed by most of the major food service organisations and the public sector meaning that schools, hospitals, universities and care homes join pubs and restaurants in celebrating British food.
Alexia Robinson, Love British Food founder, commented: “We are thrilled to see British Food Fortnight growing stronger each year. This celebration is about more than just food; it’s about community and sustainability.
“We are excited to partner with Morrisons, who have been exceptional leaders on British food and farming. Their commitment to making good food available for all aligns perfectly with our mission. With so many exciting activities planned, we hope everyone will join us in celebrating the very best of British food.”
Morrisons is the official retail partner having signed a three-year partnership with the organisers Love British Food. The supermarket will be championing British food and farming in stores nationwide with a host of exciting activities, including farm tours for customers, store tours for primary schools and special promotions of British produce.
David Scott, director of Morrisons corporate affairs, added: “We love British food and are delighted to be partnering with British Food Fortnight. We share the ambition for affordable fresh food to be available to everyone - it's one of our core values. So I'm honoured to be on the judging panel for this competition which profiles and rewards the unsung heroes in our community who are helping to ensure more people can enjoy great British food.”
The British Food Fortnight Community Competition, in association with Morrisons, returns to celebrate individuals and volunteer organisations making ‘good food available for all’. Liz Earle, wellbeing entrepreneur and broadcaster, will lead the judging panel, focusing on the availability and affordability of good food in communities.
Earle said: “I have been involved in British Food Fortnight for over a decade. I love how the event inspires communities to celebrate the wonderful food we produce in this country. But the stark reality is that not everyone has access to good food.
“So the spotlight of this competition on the availability and affordability of good food for all is something I feel deeply strongly about, particularly in my role as Commissioner for the Social Justice Commission. I am delighted to be the lead judge. If you are an individual or organisation working hard to make ‘Good food available to all’ in your community, we want to hear from you.”