Simply Cups is a partnership formed between Closed Loop Environmental Solutions and Simply Waste Solutions that will provide paper-cup manufacturers, organisations operating in the supply chain as well as beverage and hospitality outlets with a cost-efficient collection and recycling service that will reduce their operating costs and improve their environmental credentials.
Ollie Rosevear, energy and environment manager at Whitbread, parent company of Costa, said: "Costa is delighted to join the Simply Cups partnership as part of our wider commitment to explore innovative ways to take a holistic approach towards a sustainable life cycle of our cups.
"Alongside our membership of Simply Cups, we have also recently launched a new cup designed to reduce the apparent temperature of the exterior of the cup by evenly distributing the heat around the cup. This means that the customers' hands do not get too hot when holding a single cup eliminating the need for an additional sleeve or double cupping.
The announcement was made at a Simply Cups member event, held on August 28th at The Emirates Stadium, bringing together other founding members of the scheme including national retailer John Lewis Partnership, catering and facilities management companies, BaxterStorey and ISS Facility Services, cup manufacturers Huhtamaki and Solo Cup Europe as well as prominent industry associations and environmental charities including WRAP, the Automated Vending Association and Keep Britain Tidy.