Contract caterer Sodexo pledges to help London become world's first sustainable fish city

London has already taken the first steps to achieving its goal after the London 2012 Olympic & Paralympic Games committed to using only sustainable fish in catering for the Games. Other organisations pledging their support include five top London universities (City, Goldsmiths, Greenwich, Imperial College and SOAS). Chair of London Food Rosie Boycott said: "It is shocking to think that within our lifetimes, we could lose some of our favourite species from the seas forever. Everyone who buys food in London, whether as a consumer or a food business, can help secure a sustainable fish future." Jon Walker, coordinator of the Sustainable Fish City campaign, which is run by a team of food and conservation groups, added: "Sustainable Fish City will help London's local authorities, schools, universities, caterers, shops and tourist attractions to serve sustainable fish, and London's citizens to buy fish responsibly. "The aim is for London's boroughs and large food businesses, including fish suppliers, to serve sustainable fish by 2012." Sodexo has Marine Stewardship Council (MSC) certification at each of its UK outlets serving fish.