The Murrayfield Experience is a bespoke, ‘world-class’ hospitality and events brand enabling Scottish Gas Murrayfield stadium to offer a wider range of tailored services for events of all sizes. Signature menus, including bespoke ‘Murrayfield dishes’, highlight seasonal and locally sourced ingredients.
By prioritising innovation in food, drink, and service, The Murrayfield Experience aims to redefine stadium hospitality and become the ultimate venue for every occasion, and puts Scotland’s capital at the forefront of premium event hosting.
The Murrayfield Experience recently hosted 1,100 guests per match during the 2024 Famous Grouse Autumn Nations Series, with over 80 food outlets and curated hospitality packages. This December, the venue will also host the 1872 Cup match between Edinburgh Rugby and Glasgow Warriors.
Already a celebrated concert venue, Scottish Gas Murrayfield has hosted stars like Harry Styles and Taylor Swift, who set a Scottish attendance record with 220,000 fans over three nights in June 2024. Upcoming 2025 events will feature Billy Joel, Robbie Williams and sold-out Oasis concerts.
Natalaigh Taylor, head of marketing at The Murrayfield Experience, said: “The Murrayfield Experience is redefining how we engage with our visitors, whether that’s during high-energy match days or exclusive private events. We’re proud to set a new benchmark in stadium hospitality, creating memorable moments for local visitors and tourists.”
The Murrayfield Experience will also be offering a new afternoon tea option to the recently relaunched Scottish Gas Murrayfield Stadium Tours and branded ‘smart meetings’ workspaces will be introduced in the coming weeks.