More than a third of consumers would like to try more premium chicken dishes, such as BBQ pulled chicken, hot wings and chicken cooked in cola. The research also uncovered which cuisine types are most popular; 45% of consumers would like to see more Mediterranean dishes on 2016 menus, 38% said more Mexican and 37% said more Thai dishes.
Sarah Robb, channel marketing manager at Premier Foods, said: “We hear about growing macro trends such as ‘trash to table’ and ‘optimised eating’, but were keen to find out what people really wanted to see on UK menus.
“We were surprised to discover that diners really want to see more fish on the menu – whether it’s a more indulgent battered fish & chips or a lighter fish dish as a healthier alternative; it is such a versatile ingredient.”
The guide contains recipes specifically developed based on the research findings, and includes dishes such as lime & chilli fish n chips, Thai roasted chicken, and torta de adobade filled with pulled pork.
Chefs can download the guide from the Premier Foodservice website now.