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Allergen information is a ‘hot topic’ at the moment and it will feature at the LACA National Spring Seminar this week.
The research found that up to date allergen information is key for consumers as 83% of the 5,000 UK adults surveyed expected to see allergen information available online.
Seventy five percent of consumers also wanted access to allergen information when in the venue and 44% believe managers or supervisors should know this information if required.
Helen McMillan, director of online commerce, said: “The GO Technology report tells us how important it is for operators to invest in integrated technology. Recipe, menu and purchasing systems simply must be aligned in order to deliver the level of accurate and detailed information that today’s consumers both need and expect.
“This approach will give the confidence needed by operators and customers alike in the accuracy of the information that often crucial decisions are being based upon.”
The research also highlighted that women and Londoners were more likely to seek out allergen and nutritional information.
Karl Chessell, business unit director for retail and food at CGA, added: “Food safety is a top concern for all businesses in the out-of-home food and drink sector, and the need for vigilance on allergens has never been greater. But as this GO Technology research shows, it’s not just legal requirements that should be motivating operators to be concerned about this issue.
“Consumers want genuine engagement and comprehensive, accurate information about allergens—and they expect to be able to access it easily. From websites to menus to staff, brands need to be able talk confidently about allergens and inspire confidence among their guests.”
To read the full report click on the below.