Compass secures its position as catering superbrand

The UK Business Superbrands 2009 celebrates the strongest business-to-business brands in the UK. Compass, which provides catering and support services for workplaces, schools, colleges, hospitals, sports and leisure sites, and defence, offshore and remote locations, was the only contract caterer to appear in the top 300 companies of the 500 strong list. The foodservice provider leapt nearly 150 places from its position of 414 in 2008 to 270 this year. Ian El-Mokadem, managing director, Compass Group UK & Ireland, said: "Since the introduction of our Management and Performance (MAP) framework three years ago, Compass has streamlined and focused the business through five distinct drivers. Through our work with MAP, we have improved our quality, reliability and distinction in the industry which, in turn, has helped us to earn this significant position in the UK Business Superbrands 2009 list. "We are very proud to be the top catering and support services business in the list and it is a great honour to be positioned among such successful, highly regarded and well-recognised UK business brands."