8th May 2012 - 00:00
Abstract
Foodservice provider Compass Group UK & Ireland has launched a programme to drive consumer education around its health, wellbeing and sustainable sourcing activities called Know Your Food.
In line with Compass' Responsibility Deal pledges to Government, Know Your Food will be embedded across the business as a common platform to inform consumers about healthy living and sustainable sourcing and deliver core initiatives to clients and stakeholders.
Branded Know Your Food materials have already been developed and as GDA labelling is rolled out across the business, Compass is also introducing Know Your Food boards to be displayed at its sites.
These boards will explain what's in the food that Compass' millions of daily customers consume. Around 300 Know Your Food boards are already on display with thousands more planned.
Monthly Know Your Food packs will be provided to Compass teams at all appropriate sites which will include educational leaflets around key topics such as the importance of hydration and salt reduction, linked where possible to key events such as Salt Awareness Week.
As part of the programme, Compass will also continue to roll-out whole+sum, its innovative mix and match food concept offering meals under 500 calories.
Ian Sarson, group managing director, Compass Group UK & Ireland, commented: "Know Your Food will enable us to provide our customers with clear, easy-to-understand information while keeping our clients up-to-date on our leadership in this area. "Central to the creation of Know Your Food is the need for Compass to have one clear programme through which we can drive and communicate all of our health, wellbeing and sustainable sourcing activities and commitments.
"Such commitments are at the very core of our business so it is vital that we have the right tools to engage our various audiences, both internally and externally, and I believe Know Your Food will do just that."
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