Project Waterfall is an initiative by the Allegra Foundation developed to bring clean water to communities which grow its coffee. It’s currently raised over £300,000 and bought clean water to over 14,000 people.
Brita and Lyon are now urging professionals and coffee drinkers to join the Thunderclap which will go live during the fundraising event UK Coffee Week (11th-17th April).
Miles Dawson, sales director, BRITA Professional comments: “90% of coffee is grown in developing countries where 60% of people do not have access to safe, clean water. Supporting these coffee growing communities is so important to our industry.
“By backing our Thunderclap campaign you will help make a difference by spreading the message and increasing awareness of the vital work the charity undertakes as well as helping to raise much needed funds. Nobody should be without the right to access clean, safe water.”
On the 14 April, the Thunderclap will simultaneously send out a message of support for the charity on the social media channels of those who joined the campaign. The Thunderclap will harness the power of social media to get the industry and consumers talking about the cause.
It will include a call to action to support the charity and raise funds by buying a coffee in one of thousands of participating UK Coffee Week outlets during the week.
To sign up to the Thunderclap visit: http://thndr.me/VreaYY then press ‘support’ before midday on 14 April. Thunderclap will simultaneously post the pledges of everyone who has signed up on 14 April at midday, during UK Coffee Week (11-17 April 2016).