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Coffee company Nescafé teams up with business guru Deborah Meaden

9th Aug 2024 - 08:22
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nescafe deborah meaden business support advice
Abstract
Nescafé B2B by Nestlé Professional is giving small and medium businesses the chance to benefit from bespoke insight and advice from serial entrepreneur and business guru Deborah Meaden.

The new business programme, called Let’s Partner up for Good, has seen seven lucky businesses win a seat at the table to discuss their business challenges relating to their sustainability journey, workplace wellbeing and business growth.

The winners had the opportunity to ask them face-to-face advice at a live filming studio with an audience in Soho, London. The business advice from the live event will be shared with SME community in a series of three short films.

Katya Simmons, managing director at Nescafé by Nestlé Professional, said: “We know that there are common themes and challenges amongst entrepreneurs.

“By working with real businesses, we’ve been able to understand some of those challenges first-hand and offer thoughts, tools and advice that we hope will benefit the winners and through the campaign, reach the wider SME community.

“If we can support and make a positive impact, this means the world to us.”

Airing from September onwards at Nestlé Professional’s website and YouTube channel – business owners are encouraged to sign-up on the website now to receive updates and announcements on the film live dates.

Deborah Meaden added: “This is a fantastic initiative that I’m delighted to be a part of.

“Running a business can often be overwhelming and at times, even a little lonely. There’s a lot to think about, from operating responsibly through to prioritising wellbeing for employees, all whilst focusing on growth targets and moving the business forward.

“Helping businesses develop and grow, based on my own experiences, is something I love to do. I look forward to seeing what the future holds for each of the winners.”

Written by
David Foad