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Coca Cola invests in Innocent Smoothies

7th Apr 2009 - 00:00
Abstract
Coca Cola has bought a stake in Innocent, the fruit drink and smoothie maker.
The investment is worth approximately £30 million. A Coca-Cola spokesperson said: "We are delighted to have the opportunity be able to invest in Innocent's future. We have long admired their brand, their products and their unique approach to business. "We believe our investment will support Innocent in helping more consumers enjoy their products and for the business to expand across Europe." In a statement, Innocent explained that they chose Coca Cola as their minority investor because as well as providing the funds, they can help them get their products out to more people in more places. Plus, they have been in business for over 120 years, so there will be things they can learn from them. "The funds raised allow us to do more of what innocent is here to do – get natural, healthy stuff out to as many people as possible. And the money raised is going into the business to fund our European expansion." Innocent sells two million bottles of its smoothies every week.
Written by
PSC Team