Tap & Re-use has been introduced as a cost-effective way for organisations to implement a returnable cup solution in their bid to combat the use of single-use cups. With no deposit or app required for the system to work, a wide variety of business types can easily adopt returnable cup systems.
Users of the system simply need to tap their card or phone to borrow a cup which they can use when buying a drink from their chosen outlet. A charge is only applied if the user does not return their cup within the defined period.
The Tap & Re-Use smartphone edition is a low-cost solution designed for outlets such as cafés, attractions and events, as well as catering outlets at universities and corporate buildings. The system’s cups can be washed and reused at least 1,000 times, all while having a carbon footprint equivalent to just two single-use paper cups.
Adam Trethewy, commercial lead at Circular&Co., said: “We are proud to have worked with kleen hub to launch the world’s simplest returnable cup system, which makes adopting returnables more commercially viable for a variety of businesses than ever before.
“We understand that convenience is crucial to achieving high adoption and return rates, two aspects essential to a successful returnable cup scheme. With that in mind, Tap & Re-Use simply requires users to tap, enjoy and return their cup.
“With ambitious corporate ESG policies and impending legislation challenging organisations to find new ways to reduce their carbon footprint, Tap & Re-Use can make a monumental difference to a business’s sustainability credentials and bottom-line costs. The future for these businesses is returnable and we’re eager to help a variety of businesses to adopt this concept at scale.”
The free-to-use system was initially piloted at the Roskilde Festival and is currently being adapted for the Brazilian Market to be installed at the 73,000-seater Maracanã Stadium in Rio de Janeiro. Once in place, it is expected to save 315,000 single-use cups per week.
Robert Dichtl, chief executive & co-founder of Kleen Hub, added: “We have developed the most convenient solution for the market to date and are eager to scale this to the UK and Ireland. Partnering with Circular&Co. allows us to expand our reach and impact, making reuse a reality for more organisations.”