Children get cooking with Michelin-starred chef

Among the dishes are a 'Wallace and Gromelette', a 'Horrid Henry's Purple Hand Gang Pancake', an 'Eggs-cellent Star-t to the Day!' for Hannah Montana and an 'Early Morning Knockout' for boxer Carl Froch. The Eggs Factor competition invited 7-11 year old children to create an egg-based recipe for their favourite celebrity or character. The shortlisted entrants, selected from the hundreds who entered, will now have the opportunity to cook their dish in front of the panel of judges. The competition has generated widespread coverage in the media, with editorial features in a number of national papers, women's magazines and trade publications. POS material including flyers, posters and barker pads has been supported by retailers eager to increase consumer awareness of the campaign. Andrew Parker, Chairman of the British Egg Industry Council, said: "The standard of the entries was very high, and the judges are going to have a tough time picking entries to go through to the national final. It's great to see so many children entering an egg cookery competition, which is testament to the broad appeal eggs have for all age groups." The regional cook-offs of the Eggs Factor take place in 10 major cities across the UK from 1-19 June.