Chefs urged to champion their pork

Tony Goodger, BPEX foodservice trade manager, explained more: "Country of origin labelling is not specific just to the retail sector – it is equally pertinent to customers when dining out. And that is why we would encourage all establishments to demonstrate to customers that they are proud of their supply chain and promote the source of their pork on menus. "Not only does it show that you have confidence in, and full knowledge of, your ingredients, but this combined with any additional references, if it is sourced locally, from a traditional breed or outdoor bred, for example, can actually serve to increase the appeal and subsequent sales of a dish." The programme, which also focused on the different welfare standards behind pork and pig meat production in Europe, emphasised the stricter regulations imposed on British farmers and this, according to Tony, is where the BPEX Quality Standard Mark (QSM) plays an important role. "The Mark is used on pork and pig meat that comes from an independently audited supply chain committed to high standards of welfare, quality control and traceability", Tony said. "It is also a recognisable standard for consumers, so if you source pork which carries the Mark it makes sense to display it and help differentiate your business – crucial in this current economic climate."