17th Nov 2011 - 00:00
Image
Abstract
EBLEX has launched a new series of online butchery videos which demonstrate how a range of alternative beef cuts could improve profit margins and satisfy discerning customers.
The videos, which are available to view on the www.eblextrade.co.uk website, include 20 beef cuts prepared using seam butchery techniques which, when used instead of traditional methods, present chefs with an alternative range of cuts that offer greater profit margins. Developed by EBLEX's master butcher, Dick van Leeuwen, the 18 videos feature cuts from the topside, thick flank, rump, leg and chuck primals. A range of lamb cutting videos will also be added in the near future. van Leeuwen said: "Much of my time in recent years has been spent using seam butchery techniques to develop new cuts which will offer greater consistency and improved eating quality for consumers, as well as increased profitability for industry. The many practical demonstrations that I have done to launch the new cuts have always proved extremely popular, particularly with chefs and catering butchers, which is why it made sense to develop these videos so that many more people can watch and learn from them. "The plan is to continue to add to the library of videos over time and we would hope that they become a fantastic resource for everyone in industry, providing a useful training tool to help teach the next generation of chefs and butchers about seam butchery and the improvements in consistency and profitability that the new cuts can deliver."